Everything is Obvious: How Common Sense Fails

Everything is Obvious: How Common Sense Fails
Duncan J Watts
Reviewed by Sally Clarke
Atlantic
Fri, 01/07/2011
9781848872141
£18.99

Common sense is one of those vague descriptions we give to actions or thoughts that everyone thinks they know the answer to, and forms a basis of many intrinsic actions that make up our daily lives. Duncan Watts' clever and reasoned arguments give a set of answers and outcomes that challenge that whole concept, and explain instead that much of what we think is obvious is in fact learned behaviour from history and previous outcomes, and that trying to predict the future using previous data is less useful than we may think. 

Although the subject matter can be challenging at times and is approached from an academic viewpoint, his thoughts and concepts are fascinating and raise plenty of questions about how we can plan for the future.

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