Following the success of Proust Was a Neuroscientist, Jonah Lehrer brings us Imagine – an account of the history of creativity.
From Elizabethan England to Silicon Valley, Lehrer examines what facilitates creativity and exposes the myth of the ‘genius’ as a rare and elusive individual. Lehrer maintains we all have this capacity given the right environment. The neuroscience of creativity, which Lehrer has previously excelled at, is tantalisingly sporadic in Imagine. Instead, case studies of entrepreneurial individuals and businesses take centre stage, making this more a cultural than psychological study. Nevertheless, this book makes for a thought provoking and accessible read, and throughout resounds a call to unleash the creativity within all, not only for the benefit of the individual but for all society.