Martin Kelner writes a regular weekly column for The Guardian in which he takes a humorous sideswipe at sport on TV.
Now in his new lively entertaining history-cum-memoir he explores the symbiotic relationship sport and television have always had since the latter’s inception. When television first started the sporting bodies were fearful of losing spectators, imposing restrictions on how much could be broadcast; and indeed the owner of Aintree held out for a decade before allowing the cameras in. Now however television is all powerful as exemplified by the rise of Sky who used sport to sell their packages. As Kelner argues, what happens next is extremely intriguing as the rise of social media and interactive gambling play an increasingly larger role in televised sport.